Victorian Vegies Seek The Asian Market

20:13' 23-08-2017
Major Victorian vegetable marketing business Flavorite is using State Government assistance to expand into the lucrative Asian export market.

    Flavorite hydroponic tomatoes wholesale business manager Grant Nichol says small traders found the move tough.


    Minister for Agriculture and Regional Development Jaala Pulford announced that $25,000 from the Food Source Victoria (FSV) program will support a network of growers who sell their produce under Flavorite Marketing.

    Flavorite is a well-known Victorian business employing more than 320 employees in Gippsland. It works with six Victorian greenhouse producers to market tomatoes, capsicums, cucumbers and eggplants. Its produce is well known across Australia, but only 8% is exported. The FSV-backed project will help the company assess the potential in Japan and China.

    Earlier this year, Flavorite took advantage of the Labor Government’s $10 million Latrobe Valley Economic Facilitation Fund, growing existing and future industries, creating jobs and attracting new investment.

    The company will build a 4.3 hectare glasshouse, fitted with heating, irrigation and infrastructure to produce high-quality hydroponic tomatoes and other vegetables. The glasshouse will use new environment control systems to increase production yields by 10-15%.

    An export strategy will consider issues such as the size of the potential markets for the produce, competitors, and consumer drivers, as well as packaging and certification requirements.

    “The goal is for us is to have capsicums, tomatoes and other glasshouse-grown product into Japan and China within two years,” says Flavorite National Business Manager Samuel Kisvarda.

    The FSV program has recently been modified to make it easier for Victorian agri-food businesses along the entire supply chain to apply and connect with regional producers. It offers Scholarships for individuals, Planning Grants, Growth Grants, and Network Facilitator Grants.

    The application process has been simplified and streamlined, and support is now available to help applicants find partners and develop their ideas. Information about the program is available at 

    Ryoko A


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Keywords: asian marketflavoritestate government

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